The F-Word Every Startup Has to Embrace

At TAGBASE, we’ve built a powerful product authenticity solution that works across industries — cosmetics, beverages, fashion, art, medical devices, and beyond. It’s frictionless, secure, and already in the hands of customers.

But now it’s time to scale.

Recently we had the privilege of spending two intense days with Gigi Wang, a seasoned innovation expert and global startup mentor at UC Berkeley and beyond. She’s helped guide hundreds of early-stage ventures toward market fit and global growth.

👉 You’ve got a great product. Now focus and bring it to market.

We knew it. But hearing it so clearly helped us do what every ambitious startup must eventually do:
Say yes to FOCUS. Yes — the F-word.

So here’s our strategic decision:

We’re going all-in on two industries where counterfeiting is not just a nuisance — it’s a billion-dollar problem:

1. Cosmetics
2. Premium Beverages

Why?

💄 The cosmetics industry loses over $5.4 billion annually in Europe alone due to counterfeit products. Globally, it’s far worse.
🍷 In premium beverages, about 20% of high-end spirits sold worldwide are fake. That’s not just brand damage — it’s a serious safety risk.

We’ve launched two dedicated landing pages:

🔗 cosmetics.tagbase.io
🔗 beverages.tagbase.io

These pages speak directly to the pain points in each industry — and how TAGBASE eliminates them with a solution that requires no app, leverages NFC encryption.

Just tap the tag. Verify it instantly. And protect your brand from the growing gray market.

But what about other industries?

If a fashion brand knocks on our door — we’ll answer.
If a museum wants to secure their art — we’re listening.
We’re open to partnerships where it makes sense.

But our outbound effort, our messaging, and our energy will be focused where we can make the biggest, fastest impact. Because focus isn’t about closing doors — it’s about opening the right ones wider.

If you’re in cosmetics or premium beverages — and you’re serious about protecting your products, your customers, and your brand — we should talk.

Let’s build the future of authenticity together.

📩 contact@tagbase.io
🌐 www.tagbase.io

#ProductAuthenticity #AntiCounterfeit #Cosmetics #PremiumBeverages #StartupFocus #NFC #Blockchain #TAGBASE #TrustIsEverything

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