The most beloved plush toy brand, the Labubus, is now facing a serious issue: counterfeits.
As reported by ORF , fake Labubus are flooding online marketplaces, tricking customers and damaging trust in the brand. (https://orf.at/stories/3401047/)
But first — what are Labubus?
Created by the incredible team at POP MART, Labubus are handcrafted, high-quality plush animals. Each one has a name, personality, and emotional story — turning them into more than just toys. They’re gifts, collectibles, and companions for both kids and grown-up fans.
Why the Hype?
- Unique design & lovable characters
- Small-batch production & Austrian craftsmanship
- Strong social media following and community buzz
- Limited drops make them highly collectible
The Problem
With growing popularity comes imitation. Fake Labubus are now being sold online. Parents are unknowingly buying counterfeits. Collectors are being scammed. The emotional bond people have with the brand is at risk.
How TAGBASE Can Help
At TAGBASE, we fight counterfeiting with technology. We use secure NFC chips, embedded invisibly into physical products, to guarantee authenticity.
Here’s how we could support POP MART:
🔒 NFC-powered authenticity — each Labubu gets a secure chip
📱 No app needed — tap with any smartphone, see if it’s real
🎁 Exclusive content unlocked — verified owners get stories, certificates, rewards
🧾 Proof of ownership — each toy could be linked to a blockchain token
🌐 Virtual collection — one physical Labubu = one digital collectible
Let’s protect creativity. Let’s protect childhood joy. Let’s protect the Labubus.
POP MART — if you’re reading this, we’d love to help you protect your incredible creations. TAGBASE is built for exactly this kind of challenge.
Let’s talk.
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