We recently had the pleasure of attending a powerful workshop with startup advisor and investor Shomit Ghose. One standout moment was when Shomit spoke about the data-driven business model:
“Create a data stream — then make money by understanding that stream.”
That struck a chord with us at TAGBASE — because we’re already living it.
The Untapped Goldmine of Physical-World Data
TAGBASE is more than just a platform for verifying product authenticity using NFC. Every scan of a TAGBASE-enabled product generates valuable, real-world behavioral data:
- When a product is scanned
- Where it’s scanned
- What product is being verified
- Which device is used (OS, browser, etc.)
Each of these micro-events becomes part of a larger stream of behavioral insights — a data layer that’s impossible to fake, because nothing screams intent to purchase louder than a consumer standing in front of a physical product and tapping it with their phone.
We Don’t Just Collect the Data — We Let Brands Own It
Most companies hoard data. TAGBASE is different. While we use this data to provide live statistics and verification analytics via dashboards, we also believe brands deserve full access.
We let our customers:
- Export raw data to feed into their ERP, CRM, or BI systems
- Run custom analytics tailored to their business needs
- React in real time to emerging trends in consumer interaction
It’s not just data collection. It’s data liberation — and that’s what sets us apart.
Just like Stripe turned payments into intelligence and Roomba turned vacuuming into mapping, TAGBASE turns authenticity verification into real-time, purchase-intent data from the physical world.
📌 Curious how TAGBASE can help your brand unlock value from every product interaction? Visit tagbase.io or drop us a message.
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