At TAGBASE, we believe fighting counterfeiting is not just a technological problem — it’s an economic one.
That’s why we recently had the opportunity to go deep into pricing strategy, unit economics, and revenue architecture in a private workshop with Silicon Valley veteran Rick Rasmussen — made possible by the accent Inkubator GmbH program and the generous introduction from Gigi Wang. We’re grateful for the connection and the time Rick spent with us sharpening the commercial side of what we’ve already built.
For those who don’t know Rick: he’s worked across three IPOs, countless startups, and now advises governments, accelerators, and universities like UC Berkeley and NYU. Safe to say, we didn’t waste a minute of the two-hour session.
The TAGBASE Model: Designed for Global Scale
TAGBASE lets buyers verify the authenticity of any physical product — instantly, securely, and without a mobile app. We’ve built a foundation that’s as simple for consumers as it is powerful for brands.
Under the hood, the business model is straightforward and scalable:
- Initial Revenue: We supply tamper-proof NFC chips (NTAG 424 DNA).
- Recurring Revenue: Brands pay a small annual subscription per active tag.
- Smart Incentives: The more tags activated, the lower the per-tag cost — enabling efficient growth for both sides.
This hybrid between upfront product sales and usage-based recurring revenue makes TAGBASE flexible for emerging brands and enterprise-ready for global companies.
What We Took Away from Rick
We walked away with sharper tools — and validation that we’re focused on the right levers:
✅ Unit Economics Drive Strategic Decisions Understanding our per-tag margins — both hardware and annual SaaS — gives us clarity on how to scale efficiently and profitably.
✅ CAC and CLV Must Be Engineered Early Rick emphasized that great subscription models recover CAC within a year and generate 3x CLV. We’ve built TAGBASE with that efficiency in mind — and are tracking toward those benchmarks.
✅ Value-Based Pricing Is Essential We’re investing in value-tiered pricing that reflects more than chip costs — including verifiability, compliance, resale authentication, and data visibility.
Beyond the Chip: Scaling Trust
Our customers aren’t just looking for “tech.” They’re investing in:
- Authenticity infrastructure that actually works in the real world
- A pricing model aligned with how they grow
- Support for resale markets, circularity, and Digital Product Passport compliance
TAGBASE is proud to serve that need — and with guidance from experts like Rick and backing from programs like accent Inkubator GmbH, we’re doubling down on building a solution that scales where it matters most.
If your brand cares about authenticity, transparency, and lifecycle value, let’s talk.
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