We’re proud to announce that TAGBASE has advanced to the second round of AD Stretch Cohort 4, Avery Dennison’s global startup accelerator designed to foster groundbreaking innovation across labeling, packaging, and digital identification.
This milestone is more than a vote of confidence in our technology — it’s a signal that our mission is strategically aligned with one of the world’s most forward-thinking industrial leaders.
What Is AD Stretch?
AD Stretch is Avery Dennison’s open innovation accelerator. Unlike conventional startup programs, AD Stretch is pilot-driven, non-dilutive, and laser-focused on integrating real solutions into global value chains. The program targets three core innovation themes:
- Smarter Consumer Packaged Goods
- Sustainable & Next-Generation Materials
- Circularity and Green Tech
Each cohort brings together a small number of high-potential startups to explore pilot collaborations, with access to Avery Dennison’s expertise, facilities, and global network.
What Makes This Round Special for TAGBASE?
During the second round, TAGBASE had the opportunity to speak directly with business development leads from Avery Dennison offices around the world — spanning multiple regions, verticals, and innovation priorities. These interviews weren’t just exploratory; they were strategic dialogues that confirmed our relevance in a rapidly digitizing, trust-driven economy.
Their feedback echoed a consistent theme: the growing urgency for secure product authentication, seamless digital twins, and connected consumer engagement — all capabilities TAGBASE has built from the ground up.
Why This Matters
Avery Dennison is a Fortune 500 global leader operating in over 50 countries with a workforce of 35,000. Its reach spans pressure-sensitive materials, RFID inlays, smart packaging, and sustainability solutions — the very foundation of modern supply chains.
To be considered in this context is a meaningful validation of our roadmap. It confirms that the infrastructure we’re building has the potential to scale within enterprise-grade environments.
Our Technology at a Glance
TAGBASE empowers brands to prove authenticity, ownership, and provenance with:
- Secure NFC tags (no app required)
- A 2-step verification process resistant to duplication
- Optional Blockchain integration for transparency and ownership tracking
- A browser-accessible verification portal for end users
- A flexible, API-ready architecture
From premium beverages to luxury good and cosmetics — the future of physical product authentication will be seamless, secure, and smart. That’s the future we’re building.
What’s Next?
We now await the final results to see whether TAGBASE will proceed to stage three of the AD Stretch Cohort 4 program.
Whatever the outcome, we’re grateful for the conversations, visibility, and momentum this opportunity has already created. We thank the Avery Dennison team for their openness, curiosity, and willingness to engage deeply with the startup community.
If you’re a brand owner, investor, or technology partner looking to redefine trust in the physical world — we’re ready to connect.
🔗 Learn more: https://tagbase.io